Just saw the word “phygital” in an email

[moon_custafer]

This is the kind of thing my brother once described as an “abortmanteau.”

Comments

[sovay]

This is the kind of thing my brother once described as an “abortmanteau.”

That's very good.

(Phygital?!)

[moon_custafer]

Some organization was announcing they're going to have a "phygital" booth at an upcoming trade show -- presumably o reach both the customers willing and able to show up in person and those staying home.

[sovay]

Some organization was announcing they're going to have a "phygital" booth at an upcoming trade show -- presumably o reach both the customers willing and able to show up in person and those staying home.

It's not a good word.

[larryhammer]

abortmanteau

I love that word. I want to use it often, to help reify it.

[moon_custafer]

I've always appreciated his dry sense of humour (also he works in advertising, so he's no doubt encountered many abortmanteaux in the wild.)

Neo

[palain-7.livejournal.com]

"Abortmanteau" is (recursively) an abortmanteau for "loathsome neologism".

[cuddyclothes]

"phygital" is an abomination. "abortmanteau" is genius and you can tell your brother I said so.