...and there was a hiphop number playing in the background. After a while I started to pick up on some of the lyrics, and I think the artist was rapping about grocery-shopping—pretty sure there was a line about “organic radishes/without additives.”
He even name-dropped No Frills.
I’m not sure if Loblaws actually commissioned this as a jingle, or if it was all just coincidence; I mean, there are definitely rappers living in Toronto, presumably they have to pick up groceries like everyone else, and the common advice does say to “write what you know.”
He even name-dropped No Frills.
I’m not sure if Loblaws actually commissioned this as a jingle, or if it was all just coincidence; I mean, there are definitely rappers living in Toronto, presumably they have to pick up groceries like everyone else, and the common advice does say to “write what you know.”
no subject
Date: 2020-11-09 09:16 pm (UTC)From:no subject
Date: 2020-11-10 05:20 am (UTC)From:As a child - and, really, as an adult - I fail to see why being "no frills" had to mean "no pictures on the product".
no subject
Date: 2020-11-10 08:35 am (UTC)From:Their branding plays on this— the best one was a billboard with the single word “billboard.” https://www.cpacanada.ca/en/news/pivot-magazine/2020-02-25-no-name-ad-campaign