1898 article by Havelock Ellis – I think one of his unidentified poet friends (the one with the delicate constitution who concluded afterwards that he preferred hashisch) was W. B. Yeats. I find the whole thing oddly endearing.
“Late in the evening I went out on the Embankment, and was absolutely fascinated by an advertisement of ‘Bovril,’ which went and came in letters of light on the other side of the river; I cannot tell you the intense pleasure this moving light gave me, and how dazzling it seemed to me.”
“Late in the evening I went out on the Embankment, and was absolutely fascinated by an advertisement of ‘Bovril,’ which went and came in letters of light on the other side of the river; I cannot tell you the intense pleasure this moving light gave me, and how dazzling it seemed to me.”