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Just saw the Axe "Chocolate Man" billboard. Who here thinks Axe has quite deliberately planned the following steps?
1. People see what looks like an image of a white guy in blackface, are outraged.
2. Axe plays innocent: "No no, he's just made out of chocolate, to show he's irresistable to women."
3. Axe's target demographic, adolescent boys, think "Heh heh! Axe made the adults mad. Sick."
4. Axe laughs all the way to the bank.
Don't let yourself be baited : (
1. People see what looks like an image of a white guy in blackface, are outraged.
2. Axe plays innocent: "No no, he's just made out of chocolate, to show he's irresistable to women."
3. Axe's target demographic, adolescent boys, think "Heh heh! Axe made the adults mad. Sick."
4. Axe laughs all the way to the bank.
Don't let yourself be baited : (
