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Last year I came across a review of a movie whose title I forget – the title isn’t important, since the point of the review was that the movie was significant, not for the plot or the acting, but for depicting e-mail and the internet as commonplace communications devices rather than as sinister or novel whiz-bangery.
I’ve been thinking lately about a Rice Krispies commercial I keep seeing on tv, which strikes me as the musical equivalent. The ad’s premise isn’t especially original: Snap, Crackle and Pop each appear as competitors in an American Idol-type show, each singing about a different flavour of Rice Krispies (they come in different flavours now). What impresses me is that each 3-second clip manages to evoke a different musical genre (power rock anthem, hapy-go-lucky pop song, hip-hop) pretty accurately – the hip-hop bit especially, because it sounds like the jingle-writers actually listen to the stuff, as opposed to the last 10-15 years of “hey, I hear there’s this music called “rap” that the kids like these days, let’s talk to them on their level, and the best part is, you don’t even really have to sing.”
I’ve been thinking lately about a Rice Krispies commercial I keep seeing on tv, which strikes me as the musical equivalent. The ad’s premise isn’t especially original: Snap, Crackle and Pop each appear as competitors in an American Idol-type show, each singing about a different flavour of Rice Krispies (they come in different flavours now). What impresses me is that each 3-second clip manages to evoke a different musical genre (power rock anthem, hapy-go-lucky pop song, hip-hop) pretty accurately – the hip-hop bit especially, because it sounds like the jingle-writers actually listen to the stuff, as opposed to the last 10-15 years of “hey, I hear there’s this music called “rap” that the kids like these days, let’s talk to them on their level, and the best part is, you don’t even really have to sing.”
