Googled the phrase “coffee achiever” because I’d been listening to Weird Al’s “Dare To Be Stupid” and TIL it referred to a 1980s campaign by the Coffee Marketing Board in which various celebrities of the time (Cicely Tyson, Kurt Vonnegut, the members of Heart) were shown drinking coffee, because apparently in the 1980s young people weren't drinking coffee and the coffee companies were worried. Then the 1990s came and everybody was drinking coffee, possibly because Starbucks et al. were selling coffee drinks that didn't taste like they were made in a police station in a 1960s cop show.

“Coffee lets you calm yourself down, and it picks you up!” Nice to know the Coffee Marketing Board was including the ADHD crowd in their pitch, whether they knew it or not.